Maesa announced the sale of Anomaly, the clean, vegan, high-performance haircare brand founded with Priyanka Chopra Jonas, to Reliance Retail. 

About Anomaly

Launched in 2021 in partnership with Maesa, Anomaly has since built an international presence. 

Following the completion of its initial U.S. retail launch, Anomaly shifted its focus to global expansion. This led to strong traction in the market in India. 

Anomaly exited U.S. retail at the end of 2025 to prioritize these international growth opportunities.

Anomaly’s resonance with consumers in India and its strong global brand positioning made Reliance Retail a natural next owner to steward the brand’s continued expansion.

The brand’s vegan formulas come in clean, minimalistic packaging in neutral colors.

Bottles are also made with recycled ocean-bound plastic to reduce waste.

Piyush Jain, Chief Executive Officer of Maesa, commented,

“Anomaly is a powerful example of Maesa’s ability to identify cultural white space and build globally resonant brands rooted in performance, purpose, and accessibility. From day one, our focus with Anomaly was on creating a brand with global relevance and long-term potential, and we’re incredibly proud of what we built alongside Priyanka.”

About the Sale

The sale reflects Maesa’s strategic focus on brands anchored in the U.S. market. Maesa continues to focus on building and scaling brands in high‑growth, high‑engagement categories, including hair care, fragrance, skin care, and personal care. 

Priyanka Chopra Jonas said,

“This is a defining moment for Anomaly. What began as a deeply personal journey has grown into a brand with real purpose and global ambition, and Reliance Retail’s acquisition marks an exciting new chapter. Their scale, retail expertise, and commitment to innovation will allow us to bring Anomaly to far more consumers in India and around the world. I’m especially excited to be working alongside the inimitable Isha Ambani, whose leadership I value tremendously. In my role as creative director, I remain deeply involved in guiding Anomaly’s evolution, ensuring we continue to grow and innovate while staying true to what we set out to build from the very beginning.”

The transaction includes the transfer of Anomaly’s trademarks, brand assets, and digital properties, positioning the brand for its next phase of growth.

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